Answers are grounded in this paper and cite their sources.
No field of psychology has so ancient and honorable a tradition of research as that concerned with the process of human learning. Despite theoretical controversies, a number of general principles have been successfully applied in education. Is it not high time that these principles were evaluated in terms of their implications for consumer research?
No takes yet. Share an insight, caveat, or question.
Herbert E. Krugman (1962) studied this question.
Synapse has enriched 10 related papers. Consider them for comparative context: