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The study examines how customer-centric green supply chain management affects operational performance and customer satisfaction.

The Effect of Customer‐Centric Green Supply Chain Management on Operational Performance and Customer Satisfaction

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The study examines how customer-centric green supply chain management affects operational performance and customer satisfaction.
Survey conducted with 126 automobile manufacturers in China.
Analysis of the relationship between customer pressure, implementation of GSCM, and performance outcomes.
Evaluation of operational performance aspects including flexibility, delivery, quality, and cost.
Customer pressure positively affects the implementation of customer-centric GSCM.
Product quality and delivery significantly enhance customer satisfaction, while flexibility and cost do not.
Operational performance improvements are observed in multiple areas post-GSCM implementation.

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Randomized trial investigates operational performance and customer satisfaction in automotive sector, suggesting improvements.

Chávez et al. (2014) studied this question.

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