The Effect of Prime Time Television Ethnic/Racial Stereotypes on Latino and Black Americans: A Longitudinal National Level Study

Much is known about the negative consequences of exposure to ethnic/racial stereotypes in the media, on White audiences. However, there is substantially less research addressing the effects of such media content on members of racial/ethnic minority groups. The present study examines this question using repeated cross-sectional national level data alongside a content analysis of top prime time shows between 1987 and 2008. Multi-level modeling analyses reveal that media representations of Latinos and Blacks were associated with Latinos’ and Blacks’ ingroup attitudes, however effects on attitudes towards Whites were not significant.