There are several reasons why new products must be developed faster than before. This article reviews this changing imperative and describes several specific techniques that can help shorten new product development durations.

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Milton D. Rosenau (Mon,) studied this question.

synapsesocial.com/papers/6a109d4a57bfcc7264600b1b https://doi.org/https://doi.org/10.1108/eb008223

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1Shortening of the PLC—AN Empirical Test1981 · 108 citations
2Managing New Product Innovations1989 · 432 citations
3Innovation, managing the development of profitable new products1982 · 2 citations
4Design and marketing of new products1980 · 1,147 citations
5The new new product development game1986 · 1,605 citations

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1Shortening of the PLC—AN Empirical Test1981 · 108 citations
2Managing New Product Innovations1989 · 432 citations
3Innovation, managing the development of profitable new products1982 · 2 citations
4Design and marketing of new products1980 · 1,147 citations
5The new new product development game1986 · 1,605 citations