This study examines game-by-game attendance data for one National League team (St. Louis Cardinals) and one American League team (Texas Rangers) for the 1982 season to explore factors related to attendance at professional sporting events. Multiple regression analyses indicate that the major factors affecting attendance are day of the week, opponent, and type of promotion. Recent and season-long performance measures for both the home and visiting teams have relatively little effect on daily attendance.
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Marcum et al. (1985) studied this question.
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