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Journal Article Toward a Statistics for Consumer Decision Net Models Get access James R. Bettman James R. Bettman Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 1, Issue 1, June 1974, Pages 71–80, https://doi.org/10.1086/208583 Published: 01 June 1974
James R. Bettman (1974) studied this question.