Social Media Measurement

Click to increase image sizeClick to decrease image size Additional informationABOUT THE AUTHORChris Murdough is Vice President/Associate Director of Digital Analytics at Mullen. He is an experienced digital analytics advisor, providing measurement strategy guidance and creating actionable insight solutions for clients across many industries. Chris has a Bachelor's degree in mathematics and a Master's degree in statistics from the University of Vermont. E-mail: chris.murdough@mullen.com.ABOUT MULLENHeadquartered in Boston, Massachusetts, Mullen is a full-service modern communications agency, integrating disciplines from creative to direct response, public relations, full-service media, social influence, digital production, and analytics. Beyond what it creates, Mullen is also a brand, defined by a strong and enduring culture of collective entrepreneurialism. It likes to build and grow businesses.