Bibliometric Analysis of Digital Servitization Research

This is the authors' abstract. We don't add key points for this paper.

landscape surrounding digital servitization from 2014 to 2024, using data sourced from the Scopus database. The analysis was conducted using Bibliometrix and RStudio, and focused on key themes such as digitization, servitization, manufacturing, and sustainability. A total of 101 documents were analyzed, revealing that the Journal of Business Research and Industrial Marketing Management, each with an H-index of 9, are the leading sources in this field. The study highlights the significant contributions of Nordic countries, especially Sweden and Finland, which lead in institutional output and citation impact. Major emerging themes include the growing role of data analytics, digital platforms, and sustainable business models in advancing servitization efforts. Keyword co-occurrence networks emphasize innovation and data-driven decision-making, while collaboration networks highlight Parida V. and Sjödin D. as key contributors to the field. Although citation rates have declined since 2020, the discipline continues to grow, with new research directions emerging in areas such as artificial intelligence and autonomous solutions. This study highlights the diverse nature of digital servitization and its pivotal role in transforming traditional manufacturing into service-oriented, sustainable industries. To expand the global perspective, future research should explore deeper integration of advanced digital technologies and promote more international cooperation.