Constructing an artistic identity

This article investigates occupational identity construction among contemporary Canadian professional visual artists. Through in-depth, semi-structured interviews I draw on the perceptions and subjective experiences of 80 Toronto visual artists to explore how individuals consciously articulate and act upon an occupational identity that they have carefully and deliberately chosen. I demonstrate how the informal nature of artistic occupational definitional parameters can render the title ‘professional artist’ an empty signifier. Given the limited means of clearly distinguishing between professional and amateur, and the lack of recognition attributed to artistic labour as ‘real’ work, I argue that professional status comes largely from drawing on a repertoire of shared myths and stereotypes to help create an artistic identity and project it to others.