Media ecology, genetics and society: A possible contribution from Neil Postman’s Technopoly to the ethical debate surrounding ancient human DNA studies

Ancient DNA (aDNA) research has been intertwined with technology since its very beginning. Recognized for its potential to unveil insights into history and evolution, the field has been regarded as ‘revolutionary’ – and even capable of solving a myriad of questions still left open. Yet, critics range from ethical implications of the destruction of human remains – a non-renewable source of biological, cultural and spiritual significance – to the perceived overvaluation of genetics as a more reliable source of knowledge than other disciplines. Additionally, native communities (often sought for these studies) voiced concerns about biocolonialism, emphasizing the potential harm to their identity and both territorial and repatriation claims. Given this context, this article explores possible contributions from Postman’s Technopoly to the field’s ongoing discussions. What transformations has such technology brought about? Have inequalities been perpetuated (or even exacerbated)? How might understanding media ecology contribute to navigating these complexities, after all?