Journal Article Attribution Theory and Advertising Effectiveness Get access Richard M. Sparkman, Jr., Richard M. Sparkman, Jr. Search for other works by this author on: Oxford Academic PubMed Google Scholar William B. Locander William B. Locander Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 7, Issue 3, December 1980, Pages 219–224, https://doi.org/10.1086/208810 Published: 01 December 1980 Article history Received: 01 August 1979 Revision received: 01 July 1980 Published: 01 December 1980
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