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January 1, 2007Journal of Marketing

Making Sales Technology Effective

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Authors

GHGary K. HunterWPWilliam D. Perreault

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Hunter et al. (2007) studied this question.

synapsesocial.com/papers/6a10d908d06b5b96589fa4b8https://doi.org/10.1509/jmkg.71.1.016
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