Architectural mass is widely discussed and regulated but there have been few experimental studies on just which design features influence impressions of architectural mass. I investigated the effect of four design features (visual area, partitioning, fenestration, and facade articulation) on comparative choices made on the basis of the criterion of mass. Results suggest a large effect for visual area, a moderate effect for fenestration, and very small effects for facade articulation and partitioning.
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Arthur E. Stamps (1998) studied this question.
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