Effects of Cuisine Experience, Psychological Well-Being, and Self-Health Perception on the Revisit Intention of Hot Springs Tourists

This study proposes and tests a structural model regarding the effects of cuisine experience and psychological well-being on hot springs tourists’ revisit intentions and examines the moderating effect that self-health perception has on the relationships between these constructs. A questionnaire was administered to 524 Taiwanese tourists at the Bei-Tou hot springs area. The results indicated that cuisine experience and psychological well-being influence hot springs tourists’ revisit intentions and only cuisine experience affects psychological well-being; however, the significance of these factors varied based on the self-health perception levels (high or low) of tourists in the sample. Implications for theory and practice are discussed.