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Journal Article Time and Consumer Behavior: An Interdisciplinary Overview Get access Jacob Jacoby, Jacob Jacoby Search for other works by this author on: Oxford Academic PubMed Google Scholar George J. Szybillo, George J. Szybillo Search for other works by this author on: Oxford Academic PubMed Google Scholar Carol Kohn Berning Carol Kohn Berning Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 2, Issue 4, March 1976, Pages 320–339, https://doi.org/10.1086/208644 Published: 01 March 1976
Jacoby et al. (Mon,) studied this question.
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