Journal Article Measuring Prepurchase Information Seeking Get access Joseph W. Newman, Joseph W. Newman Search for other works by this author on: Oxford Academic PubMed Google Scholar Bradley D. Lockeman Bradley D. Lockeman Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 2, Issue 3, December 1975, Pages 216–222, https://doi.org/10.1086/208634 Published: 01 December 1975
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Newman et al. (1975) studied this question.
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