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This research aims to understand how Muslim and non-Muslim customers select their banks and the services they frequently use.

Bank Patronage Factors of Muslim and Non‐Muslim Customers

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This research aims to understand how Muslim and non-Muslim customers select their banks and the services they frequently use.
Analyzed factors influencing bank selection among Muslim and non-Muslim customers
Compared service utilization between the two groups
Surveyed bank patrons in Malaysia
Identified significant similarities in selection criteria between Muslim and non-Muslim customers
Both groups utilize similar banking services frequently

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Investigation reveals similarities in bank selection and service use between Muslims and non-Muslims.

Haron et al. (1994) studied this question.

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