What question did this study set out to answer?

Develop an econometric model capable of capturing country-level innovation diffusion dynamics while accounting for systematic cross-national parameter differences.

August 1, 1989Marketing Science

Modeling Multinational Diffusion Patterns: An Efficient Methodology

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Authors

HGHubert GatignonINSEAD JEJehoshua EliashbergUniversity of Pennsylvania TRThomas S. RobertsonRoyal Adelaide Hospital

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Implication

Econometric modeling study demonstrates systematic cross-country variation in innovation adoption, enabling pre-entry diffusion forecasting in markets lacking historical sales data.

Key Points

Develop an econometric model capable of capturing country-level innovation diffusion dynamics while accounting for systematic cross-national parameter differences.
Formulated a cross-national econometric model grounded in behavioral and spatial diffusion theories.
Calibrated estimation methods to accommodate markets lacking historical sales data to forecast adoption patterns prior to market entry.
Characterized key structural similarities and systematic differences in innovation adoption rates across international consumer markets.
Generated viable parameter estimates for unobserved markets, facilitating pre-entry projections of consumer diffusion curves.

Cite This Study

Gatignon et al. (1989) studied this question.

synapsesocial.com/papers/6a10ec248102eb4b66eeb1eb https://doi.org/10.1287/mksc.8.3.231

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Implication

Econometric modeling study demonstrates systematic cross-country variation in innovation adoption, enabling pre-entry diffusion forecasting in markets lacking historical sales data.

Modeling Multinational Diffusion Patterns: An Efficient Methodology

Discussion

Member takes

Implication

Key Points

Cite This Study

Modeling Multinational Diffusion Patterns: An Efficient Methodology

Discussion

Member takes

Implication

Key Points

Cite This Study

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