Journal Article Using a Structural Model of Halo Effect to Assess Perceptual Distortion due to Affective Overtones Get access Morris B. Holbrook Morris B. Holbrook Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 10, Issue 2, September 1983, Pages 247–252, https://doi.org/10.1086/208963 Published: 01 September 1983 Article history Received: 01 October 1982 Revision received: 01 February 1983 Published: 01 September 1983
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