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Journal Article On the Predictive Validity of Joint-Space Models in Consumer Evaluations of New Concepts Get access William L. Moore, William L. Moore Search for other works by this author on: Oxford Academic PubMed Google Scholar Morris B. Holbrook Morris B. Holbrook Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 9, Issue 2, September 1982, Pages 206–210, https://doi.org/10.1086/208914 Published: 01 September 1982 Article history Received: 01 July 1981 Revision received: 01 April 1982 Published: 01 September 1982
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Moore et al. (1982) studied this question.
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