The role of parental safety perceptions for the future of family tourism

The quantitative research at hand analyses family tourism with categorical variables and descriptive statistics. Families traveling with children represent a huge share of the tourism market, still analyses that investigate their safety and security perceptions during their holidays are missing. Parents' security is a prerogative which is always at stake and might alter the reputation and demand for a destination. Results arising from a national Italian survey give evidence that mothers and fathers are more willing to select hospitality facilities with secure, family-friendly offers. Increased security measures and standards allow children to gain more freedom once at the location and the lodging eventually acquires parents' trustworthiness, increasing the quality of the stay.