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Purpose The evolution of digital technology has changed the way in which we, as a global society, socialise and conduct business. This growth has led to an increasing reliance on technology, much more interconnectedness and in turn, an expansion of criminal opportunities, known now as “cybercrime”. This study aims to explore the experience of victimisation, perceptions of cybercrime and use of online crime prevention strategies. Design/methodology/approach The study involved a survey of a representative sample of the adult Australian population. The study sample was made up of 595 Australian adult participants. The study seeks to better understand how previous victimisation, perception of cybercrime prevalence and perception of harm caused by cybercrime are related to the use of online crime prevention strategies. It seeks to contribute to a body of work that has found that crime prevention education focused on increasing knowledge is limited in its effectiveness in reducing victimisation. Findings This study identifies key levers, in particular perceived prevalence and harm of cybercrime, as critical in the use of online crime prevention strategies by potential victims. Research limitations/implications As such, this study provides an important evidence base on which to develop more effective online crime prevention education and awareness campaigns to reduce cybervictimisation. Practical implications The practical implications include the relationship between cybervictimisation and self-protective online strategies of potential victims and the development of more effective online crime prevention programmes. Originality/value The research takes a different perspective from much of the previous research, seeking to better understand how attitudinal factors (perceived prevalence of cybercrime and perceived harm of cybercrime) might motivate or influence the use of online crime prevention strategies by potential victims.
Jacqueline M. Drew (Wed,) studied this question.