Launching a new journal: Fifty years of the journal of applied social psychology

This paper describes the background and the process leading to the 1970–1971 launch of the Journal of Applied Social Psychology . In the late 1960s, founding editor Dr. Siegfried Streufert had a deep belief in the need to create an outlet for excellent research addressing applications of social psychology to “real‐world” problems. He looked forward to marking this milestone year of publication of JASP with this article. Sadly, Siegfried passed away in April 2019, 50 years after developing and implementing the concept for the journal. We present the history as he wrote it, with some editing, in his honor.