Innovativeness of the creative economy as a component of the Ukrainian and the world sustainable development strategy

The article the innovativeness of the creative economy as an important driver of the world economy sustainable development is considered. In accordance with the analysed concepts of creative economy, creative industries, classification of creative industries due to UNCTAD methodology and Ukrainian regulations, the feasibility of considering research and developments as a separate type of services in the creative economy is shown. Understanding of creative goods and services from the standpoint of innovation contributes to increasing the innovation and creative potential of Ukraine and opens wider prospects for achieving sustainable development goals, which as were declared is the only possible way to develop the national economy. Taking into account such perspectives, the paper presents the goals that can be covered by the creative economy, providing that innovation is included as an integral part, the analytic dependence of the share of creative industries added value in the total added value of Ukraine.