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This paper examines the application of human-machine collaborative dynamic pricing systems in Chinese e-commerce enterprises. Moreover, in the context of China's highly transparent and fiercely competitive e-commerce market, traditional pricing methods could indicate that they have become inadequate in terms of the significant timeliness and critical precision, which may suggest that human-machine collaboration represents an emerging mainstream approach to pricing decisions. However, the article first analyzes market background and inevitability of this model's rise. Thus, it may delve into its three core technical components: machine learning prediction models, real-time market data monitoring, and human-machine interactive review and intervention mechanism. Nevertheless, from implementation perspective, it discusses core operational and management considerations for enterprises. Given that enterprises require technological foundation, the article might examine methods for strategic coordination and team and process development. Furthermore, this paper may provide e-commerce enterprises with framework for building efficient and robust intelligent pricing systems, spanning from theory to practice.
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Zhu Kainuo (2026) studied this question.
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