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Journal Article Comparing Derived Importance Weights Across Attributes Get access Dick R. Wittink, Dick R. Wittink Search for other works by this author on: Oxford Academic PubMed Google Scholar Lakshman Krishnamurthi, Lakshman Krishnamurthi Search for other works by this author on: Oxford Academic PubMed Google Scholar Julia B. Nutter Julia B. Nutter Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 8, Issue 4, March 1982, Pages 471–474, https://doi.org/10.1086/208890 Published: 01 March 1982 Article history Received: 01 December 1980 Revision received: 01 July 1981 Published: 01 March 1982
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Wittink et al. (1982) studied this question.
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