Answers are grounded in this paper and cite their sources.
Argues that to innovate is the only sure‐fire way to ensure long‐term stability, satisfy shareholder growth goals, maximize employee happiness, and stay at the forefront of industry. Identifies the contrarian views and guiding principles which are embraced by successfully innovative companies. Devises a process, involving five clearly‐defined stages, to assist in new product development.
No takes yet. Share an insight, caveat, or question.
Scott Davis (1997) studied this question.
Synapse has enriched 10 related papers. Consider them for comparative context: