Lovo Studio’s promotion strategy through social media in a disruptive era

Many business people who run their businesses use promotional strategies through digital media, this is done because of the era of disruption, so that business people adjust so that their business can develop. Lovo Studio is a business in the field of photo studio services that provide photo studios and photography services, to attract consumers. The way used promotion through social media is by using interesting content. This research aims to find out how the promotion run by Lovo Studio on social media. The study used a qualitative approach, data collected through interviews, supporting documents. The focus of this research is on creating promotional content on Lovo Studio's social media and the validity of the data using triangulation. This research shows that Lovo Studio does promotional planning on social media and also implements what has been prepared, but not to the evaluation stage of creating promotional content. Promotional content on Lovo Studio's social media is packaged attractively uploaded on Instagram and Tiktok social media that can influence consumer decisions, future suggestions Lovo Studio needs to add more social media for promotion, run evaluation stages and also add a team to focus on the promotion part.