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The recent use of sample interview surveys as a tool of economic research1 is based on certain theoretical assumptions that concern the need for and the value of psychological analysis of economic behavior. An attempt will be made in this paper to outline the theory of what may be called “economic psychology.” Examples will be cited from research completed, or now under way, to illustrate the applications and the limitations of this research method.
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George Katona (1947) studied this question.
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