This paper analyses the relationship between the image of a destination and demand duration, focusing specifically on Madeira. A seemingly unrelated discrete-choice duration model is adopted, with data from a questionnaire survey undertaken in 2008 on a sample of homeward-bound foreign individuals departing from Madeira's Funchal Airport. The paper discusses the policy implications of the research findings.
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Luíz Pinto Machado (2010) studied this question.
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