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June 1, 1997Strategy and LeadershipOpen Access

Co‐opetition: Competitive and cooperative business strategies for the digital economy

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Authors

BNBarry NalebuffABAdam Brandenburger

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Nalebuff et al. (1997) studied this question.

synapsesocial.com/papers/6a11cefeed9c06332dfd3fe4https://doi.org/10.1108/eb054655
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