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The digital age has made personal data more valuable and less private. This paper explores the future of the European Union’s General Data Protection Regulation (GDPR) by imagining a range of challenging scenarios and how it might handle them. We analyse United States’, Chinese and European approaches (self-regulation, state control, arms-length regulators) and identify four key drivers shaping the future regulatory landscape: econopolitics, enforcement capacity, societal trust, and speed of technological development. These scenarios lead us to envision six resultant versions of GDPR, ranging from laxer protection than now to models empowering individuals and regulators. While our analysis suggests a minor update to the status quo GDPR is the most likely outcome, we argue a more robust implementation is necessary. This would entail meaningful penalties for non-compliance, harmonised enforcement, a positive case to counter the regulation-stifles-innovation narrative, defence of cross-border data rights, and proactive guidelines to address emerging technologies. Strengthening the GDPR’s effectiveness is crucial to ensure the digital age empowers individuals, not just information technology corporations and governments.
Buckley et al. (Sat,) studied this question.