What question did this study set out to answer?

This model aims to analyze consumer preferences for the Internet as a source of information and its effects on other information sources.

A Model of Consumer Choice of the Internet as an Information Source

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This model aims to analyze consumer preferences for the Internet as a source of information and its effects on other information sources.
Developed a model of demand for the Internet and other information sources
Analyzed empirical evidence related to the Internet's efficiency in providing product information
Examined its impact using the context of automobile searches
The Internet proves most effective for obtaining functional attributes and pricing information.
Increased use of the Internet affects reliance on other information sources for consumer choice.
Enhanced search benefits lead to more informed purchasing decisions.

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Model describes how consumers choose the Internet for information about products, suggesting implications for marketing practices.

Ratchford et al. (2001) studied this question.

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