Identifying factors affecting the adoption of big data analytics in South African rural-based hospitals to improve service delivery

The healthcare sector is progressively recognising the potential of big data analytics to revolutionise patient care, operational efficiency and decision-making processes. However, rural-based hospitals face challenges in embracing big data analytical tools to improve their service delivery to their patients. The adoption of big data analytics will assist rural-based hospitals in predicting and making informed decisions to manage the limited resources that they have and allocate them appropriately. However, there is a lack of literature that explores and identifies the factors that affect the adoption of big data analytics in rural-based hospitals to improve service delivery. This research employs a quantitative research methodology using surveys to identify the factors that affect the adoption of big data analytics in rural-based hospitals. This study found that rural-based hospitals prefer a hybrid method to collect data and it impedes the adoption of big data analytics in rural-based hospitals. Therefore, there is a need to implement modern infrastructure to integrate various data collection methods to promote the adoption of big data analytics in rural-based hospitals.