Speaking of change: three communication approaches in studies of organizational change

Purpose The purpose of the present review of communication approaches to organizational change is to identify and further develop the range of perspectives available in the literature and to present a framework on communication and change that could underpin future research. Design/methodology/approach Research on communication, narratives, stories and discourse, which have mapped new terrain in the study of organizational change, is reviewed and discussed. Findings The authors conclude that despite the vast academic and popular change literature, communication approaches to change still remain underdeveloped and communication scholars are, with few exceptions, remarkably absent in the field. Three challenges for the future are proposed, that researchers of communication and organizational change need to consider. Originality/value This paper provides a comprehensive literature review in the field of communication during organizational change. By integrating these studies in a new framework of communication as tool, process and social transformation, the authors offer a new foundation for theory building in this area. Further development and integration of these three different communication approaches is suggested, which would offer better conditions for research and practice to embrace the complex processes of organizational change.