The sound of round: Evaluating the sound-symbolic role of consonants in the classic Takete-Maluma phenomenon.

Köhler (1929) famously reported a bias in people's matching of nonsense words to novel object shapes, pointing to possible naïve expectations about language structure. The bias has been attributed to synesthesia-like coactivation of motor or somatosensory areas involved in vowel articulation and visual areas involved in perceiving object shape (Ramachandran using novel, randomly generated words and images; and presenting words either visually or aurally. In both experiments, subjects' image-matching responses showed evidence of tracking the consonant content of words. We discuss the possibility that vowels and consonants both play a role and consider some methodological factors that might influence their relative effects. (PsycINFO Database Record (c) 2011 APA, all rights reserved).