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The research aims to investigate how readers from different cultures form parasocial relationships with Harry Potter.

A magically nice guy: Parasocial relationships with Harry Potter across different cultures

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The research aims to investigate how readers from different cultures form parasocial relationships with Harry Potter.
Sample size of 2551 Harry Potter fans from Germany and Mexico completed an online questionnaire.
The questionnaire assessed parasocial relationships, focusing on social attraction and character perception.
Fans from the collectivistic culture rated Harry Potter’s sociability higher than fans from the individualistic culture.
Social attraction was identified as the most important factor influencing parasocial relationships, whereas homophily was the least significant.

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Explores parasocial relationships with Harry Potter in different cultures, indicating cultural uniqueness in character perception.

Schmid et al. (2011) studied this question.

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