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Where, how, and why are scholars invoked on the World Wide Web? An inductively derived typology was used to capture genres of invocation. Comparative data were gathered using five commercial search engines. It is argued that the Web fosters new modalities of scholarly communication. Different categories of invocation are identified and analyzed in terms of their potential to inform sociometric and bibliometric analyses of academic interaction.
Cronin et al. (Thu,) studied this question.
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