The notion of context-sensitive science is put forward as a way to approach what might be meant by interactive social science. Universities are now operating in a social environment which values research but which also has the ability and in some cases the resources to play a greater role in influencing what research is carried out and how. The environment is ‘speaking back’ to science and society is looking for leadership in the production of context-sensitive science.
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Michael Gibbons (2000) studied this question.