Identifying Gender Differences in Destination Decision Making

Gender differences are critical in consumer behavior theory. As the purchase risks, the intangibility and perishability of travel products exceed those of other products, the overseas travel decision-making behavior differs from general consumer decision-making fundamentally. This study clarifies whether the thesis of gender differences offers an appropriate explanation of tourist hesitation and the justifiability of destination decisions. Based on multiple regression analysis of data from 443 tourists at Taiwan Taoyuan International Airport, gender differences did not significantly influence on tourist hesitation and the justifiability of destination decisions after controlling other possible influences. Comprehensive management implications for travel agents are discussed.