Do we have to change our business models and managerial practice in COVID-19 times?

The new way of working that the COVID-19 pandemic has brought to all companies in the world has been a true “whirlwind” of changes to the traditional status quo of operation of each one of them. Ritter and Pedersen (2020) studied eight business-to-business firms to understand these specific changes and found certain elements that indicate that the management practices of these companies had to change to adapt to this reality. The methodology was qualitative in two crucial strategies, the exhaustive documentary analysis in 25 companies around the world and semi-structured in-depth interviews in the entire world, using theoretical sample. The most important findings were the identification of different clusters of changes in business models and management practices characteristic of the COVID-19 pandemic.