What question did this study set out to answer?

To investigate the transmission of health and fitness messages on social networking sites and examine how young women navigate online fitness culture.

May 8, 2016Leisure Studies

Exploring online fitness culture and young females

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To investigate the transmission of health and fitness messages on social networking sites and examine how young women navigate online fitness culture.
Conducted a multi-method qualitative study combining netnography (online ethnography) of social networking sites with qualitative interviews.
Completed 22 semi-structured individual interviews with female participants aged 18–24 in Australia (N=22).
Social networking platforms functioned as central informal educational sites where text and images socially construct and transmit health and fitness knowledge.
Participants preferentially consumed normalized and dominant health discourses over alternative representations, encountering messaging that places the moral burden entirely on individual choices to maintain normative health practices.

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Implication

Qualitative multi-method study reveals dominant health discourses and individual accountability in young females, highlighting key implications for digital health literacy.

Cite This Study

Jong et al. (2016) studied this question.

synapsesocial.com/papers/6a11f45d07103abb49ad064f https://doi.org/10.1080/02614367.2016.1182202

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Implication

Qualitative multi-method study reveals dominant health discourses and individual accountability in young females, highlighting key implications for digital health literacy.

Exploring online fitness culture and young females

Key Points

Discussion

Implication

Cite This Study

Exploring online fitness culture and young females

Key Points

Discussion

Implication

Cite This Study

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