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Allbutt, Shafiullah, and Ling [1] found that scores on self-report measures of visual and movement imagery vividness correlate primarily with an egoistic form of socially desirable responding rather than a moralistic form. The current study investigated whether the pattern of findings generalizes to the ratings of other imagery properties such as the ease with which an image can be generated. Participants completed the Shapes Questionnaire [2] and the Balanced Inventory of Desirable Responding [3]. Several of the shapes Questionnaire ratings correlated significantly with the egoistic form of socially desirable responding, while correlations with the moralistic form were rare. This shows the pattern of findings generalizes to the ratings of properties of the imagery experience other than vividness.
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Allbutt et al. (2006) studied this question.
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