Innovation in the design and manufacture of processes and products usually comes about as a result of careful investigation—a directed process of sequential learning. Many practitioners, although familiar with “one-shot” statistical procedures, have little knowledge of the power of statistical techniques designed to catalyze investigation itself. A simple means of demonstrating and experiencing this learning process is illustrated using response surface methods to find an improved design for a paper helicopter.
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Box et al. (1999) studied this question.