Diffusion of Electronic Commerce in Developing Countries: The Case of Costa Rica

Costa Rica is one of the developing countries that are making inroads into electronic commerce (e-commerce). It has achieved initial results while dealing with technological, economic, and cultural specificities that have similarities with and differences from the model of e-commerce diffusion in developed countries. A multi- phase investigation into e-commerce in this Central American country has been conducted. The main finding is that there are some favorable conditions to diffusing e- commerce in Costa Rica but the obstacles are not insignificant.