Journal Article The Attribution Process in Consumer Decision Making Get access Richard W. Mizerski, Richard W. Mizerski Search for other works by this author on: Oxford Academic PubMed Google Scholar Linda L. Golden, Linda L. Golden Search for other works by this author on: Oxford Academic PubMed Google Scholar Jerome B. Kernan Jerome B. Kernan Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 6, Issue 2, September 1979, Pages 123–140, https://doi.org/10.1086/208756 Published: 01 September 1979 Article history Received: 01 January 1979 Revision received: 01 June 1979 Published: 01 September 1979
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