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Hong Kong is a world renowned city and tourism destination. Its growing tourism industry is now a vital part of its economy. Intraregional tourism has been increasing rapidly, and Hong Kong is receiving more short-haul regional tourists. Furthermore, the rapproche ment between Taiwan (ROC) and China (PRC) and the booming economy of China have led to dramatic changes in the composition of visitor arrivals to the territory in recent years. However, the current political environment and the 1997 change in sovereignty from Britain to China will inevitably impact Hong Kong's current markets and its future market position and strategies. These issues are discussed and the likelihood of a cooperative marketing strategy for the emerging greater Hong Kong area is presented.
Hobson et al. (Fri,) studied this question.
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