Answers are grounded in this paper and cite their sources.
(1980). Promoting an Effective R&D/Marketing Interface. Research Management: Vol. 23, No. 4, pp. 10-15.
No takes yet. Share an insight, caveat, or question.
William E. Souder (1980) studied this question.
Synapse has enriched 10 related papers. Consider them for comparative context: