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Marketing Research and the New Product Failure Rate | Synapse

April 1, 1977

Marketing Research and the New Product Failure Rate

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Resumen

Why has the rate of new product success not climbed as a result of the many advances in marketing research technology over the past 25 years?

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C. Merle Crawford (Fri,) studied this question.

synapsesocial.com/papers/6a125a7af7bd4f5c7da62a7a https://doi.org/https://doi.org/10.2307/1250634

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