What question did this study set out to answer?

The chapter aims to explore the motives behind attitude change and resistance in social influence and persuasion.

Attitude Change: Persuasion and Social Influence

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This chapter reviews persuasion techniques affecting attitude change, highlighting social implications and mechanisms.

The chapter aims to explore the motives behind attitude change and resistance in social influence and persuasion.
Reviews empirical and theoretical developments in persuasion and social influence research from 1996-1998.
Examines cognitive and affective mechanisms involved in attitude change, including dual-mode processing models.
Discusses the role of social identity theory and group influences on attitudes.
Identifies three central motives for attitude change: self-concerns, social influences, and reality understanding.
Clarifies how information processing differs in public and private contexts based on these motives.
Highlights the impact of affective reactions and biased processing on attitude change.

Wendy Wood (2000) studied this question.

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